Hi! I’m Lauren.
I work with business owners and marketing teams to bring their visions and goals to life. My approach thrives on collaboration and constructive criticism, making it a natural part of my work.
Although my training lies in graphic design, it's only a subset of what I do. I'm a balanced blend of right and left brain thinking – the masculine and feminine – comfortably handling organization and administrative duties while also crafting beautiful assets.
I am grounded in the logical world of organization and strategy–Creating foundational processes, learning new platforms, strategizing, and deeply understanding the *why* before I create. But I also like to dance in the organic world of colors, shapes, and branding, where I can translate a brand’s essence into social media content or an email campaign. This allows me to hold the wholeness of a business and transform ideas into meaningful deliverables that feel aligned.
My Credentials
+ 12 years of graphic design and marketing experience
+ Bachelors in Web Design & Associates in Graphic Design
+ BFFs with the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
+ Proficient in Canva + Acuity + Squarespace + Kajabi + Mailchimp + Flodesk
The story
I am a graphic designer with 12 years of experience. I worked as an in-house designer for small businesses and at an agency before establishing my own business in 2017.
The contrast between working for small businesses and being exclusively a designer at an agency made me realize that I didn't just enjoy design; I also relished understanding the comprehensive scope of a business and aiding business owners in thriving in any way possible. This involved delving into tasks such as creating social media calendars, coordinating photoshoots, maintaining websites, establishing foundational processes—all while crafting pretty designs.
I have had the privilege of collaborating with ambitious business owners, assisting them in conveying their story or promoting their services through various channels. Throughout the years, I have partnered with both companies and individuals in various industries including wellness, technology, consumer products, home & garden, hospitality, and more.
I care deeply about supporting clients to create success and ease in their business because I know how much it means. I approach each client's needs and processes uniquely, working together to create something magical.
So, if you are seeking someone to help bring your vision to life—whether it's an eBook or a course launch—let's join forces and create something extraordinary together.